1. Understand customer and set the objectives of organization
The Dee-Life hostel has a mission in providing an economical accommodation with natural circumstance. This hostel also has a target customer who aged 17 years old up and love to be backpack traveller.
2.Increasing organizational efficiency and effectiveness by SWOT
the strength of this hostel is to locate among the green area, the shopping center and the sky-train. In contrary, the hostel has newly opened for three months is one of weaknesses that the administrative team should reify as soon as possible.
the opportunity of this hostel is the newly hostel which is located in the heart of Bangkok area. At the same time, the important threat that should not look over is the impact from economic recession.
3. Improving quality and service performance
It tries to improve quality and service performance by using some information system such as the program for training new staff, the central system for communicating within hostel, or the electronic machine for customers' feedback.
4. Maintain existing market and expanding new market
It maintain the existing customer by offering a special promotion "Book 2 nights - Get 1 night Free" and tries to expand a new market by cooperating with the International Hostel Assosiation (IHA) which has a worldwide network.
5. Differentiation in service and product
Due to locate in the heart of Bangkok, surrounding by the green area--JJ park, this hostel differentiates by establishing it in the concept of living with natural atmosphere. It also creates official website by using the major color in green for stressing its concept.
6. Development of new strategic partnerships for long-term competitiveness
To be a member of International Hostel Association (IHA) which has a worldwide network reflecting a great vision of this hostel in long-run competition with rivals. It is possible this hostel will be one of the most popular hostel in Thailand within 3 years following its master plan.
Saturday, December 12, 2009
Stage 2 : The elements of successful ICT plan
Since many strategies arise based on the understanding customers' needs and wants, many hotels need to serve and maintain repeating customers by trying to understand them in first. If customers want convenience, give them convenience and in the way thay want it. If they want the to know more information about hotel, give them instantly.
Zhou (2004) states that "Please try to prevent customers from using the Internet is like trying to prevent a person from ordering french fries when they are at McDonald's". And she recommend some strategies to compete and succeed in the marketplace as following :
Issue 1 : Understand Customers
Strategies :
1. Use the existing customer database and analyse it for understanding customers' needs.
2. Ask any suggestions from customers what we can do for them to keep them as loyal customer.
Issue 2 : Convenience
Strategies :
1. Choose the appropriate Internet communication tools
2. Provide any information and link to other site that related to.
Issue 3 : Marketing of services
Strategies :
1. Change from product orientation to maketing(service) orientation
2. Add value to service
Issue 4 : Improve customer service
Strategies :
1. Present alternatives to people who are unhappy with customer service
2. Use the Internet to improve customer service.
Reference
Zhou, Z., 2004. E-Commerce and Information Technology in Hospitality and Tourism. New York: Thomson.
Zhou (2004) states that "Please try to prevent customers from using the Internet is like trying to prevent a person from ordering french fries when they are at McDonald's". And she recommend some strategies to compete and succeed in the marketplace as following :
Issue 1 : Understand Customers
Strategies :
1. Use the existing customer database and analyse it for understanding customers' needs.
2. Ask any suggestions from customers what we can do for them to keep them as loyal customer.
Issue 2 : Convenience
Strategies :
1. Choose the appropriate Internet communication tools
2. Provide any information and link to other site that related to.
Issue 3 : Marketing of services
Strategies :
1. Change from product orientation to maketing(service) orientation
2. Add value to service
Issue 4 : Improve customer service
Strategies :
1. Present alternatives to people who are unhappy with customer service
2. Use the Internet to improve customer service.
Reference
Zhou, Z., 2004. E-Commerce and Information Technology in Hospitality and Tourism. New York: Thomson.
Tuesday, December 8, 2009
Stage 2 Stage 2 : Strategic Planning Process
First step: Examination of External and Internal Environments
The first of strategic planning process requires an examination of both outside and inside environments of the organization. The external environment is the factors influence the performance of the organisation, and the inside operations and business function are the internal environment.
Second step: Analysis by SWOT
After reviewed both environments, use SWOT to analyse them. the internal environment is analysed in terms of Strengths and weaknesses and the external environment in the viewpoint of opportunities and threats.
Third step: Articulation of Mission Statement
The managers should classify what is mission, what is vision and how to achieve the goal. Then, they should be in planning mode; set objectives and goals.
Fourth step: Development of Action Plans
Once objectives are established, action plans are developed to achieve standards of performance. Action Plans for long-term called strategies; for short-term called tactics.
Reference : Tesone, D.V., 2006. Hospitality information systems and E-commerce. NJ: John Wiley & Sons.
The first of strategic planning process requires an examination of both outside and inside environments of the organization. The external environment is the factors influence the performance of the organisation, and the inside operations and business function are the internal environment.
Second step: Analysis by SWOT
After reviewed both environments, use SWOT to analyse them. the internal environment is analysed in terms of Strengths and weaknesses and the external environment in the viewpoint of opportunities and threats.
Third step: Articulation of Mission Statement
The managers should classify what is mission, what is vision and how to achieve the goal. Then, they should be in planning mode; set objectives and goals.
Fourth step: Development of Action Plans
Once objectives are established, action plans are developed to achieve standards of performance. Action Plans for long-term called strategies; for short-term called tactics.
Reference : Tesone, D.V., 2006. Hospitality information systems and E-commerce. NJ: John Wiley & Sons.
Stage 1 Examples of a strategic information systems plan in hospitality.
FastBooking Launches Booking Site For 4-, 5-Star Hotels
FastBooking, a leading provider of advanced Internet booking systems and e-marketing services for the hospitality industry, announces the launch of Collection-Hotels.com, an exciting new booking website for luxury hotel properties.
Featuring only 4- and 5-star luxury establishments, Collection-Hotels.com debuts with a unique selection of hotels located in the world's most sought-after locations. Guests staying at these properties will experience breathtaking environments, fine gourmet dining, luxurious spas, and spectacular golf courses.
Each hotel is illustrated with up to 50 sumptuous photos and presentation videos produced with Steadycam technology.
“The quality of the selected hotels, the richness of the site’s content and, of course, a direct link to each hotel’s official website, are key resources contributing to the promotion of each establishment, “says Jean Louis Boss, FastBooking Vice President of Marketing.
Visitors to Collection-Hotels.com will find the most recent and comprehensive list of special offers, packages, tariffs and room availability for each hotel. Unique to FastBooking, and like all the company’s hotel booking websites, Collection-Hotels provides a direct link to each hotel’s official website making it easy for visitors to reserve their stay directly with the hotel of their choice.
Jean Louis Boss notes that “the design of the website is resolutely contemporary. Guests can quickly and easily find what they are looking for. Whether its hotel amenities, location, images, pricing and offers, visitors want to be assured that the hotel meets their demands.”
Visitors to Collection-Hotels will find the best available rates for the hotels of their choice because offers are configured by the hotels on their official websites. The booking technology behind Collection-Hotels is the same as and directly linked to the technology our client hotels use. The systems exchange information in real-time so visitors access the most up-to-date information.
Whether visitors opt to book on a hotel’s official site or via the Collection-Hotels site, the FastBooking Engine facilitates their experience through a rapid and easy-to-understand interface and access to each hotel’s complete offering.
For hoteliers, the FastBooking Engine allows them to promote their entire range of services, incorporate special offers and promotions, easily manage cancellations and modifications as well as making reservation tracking and reporting a breeze.
“In addition to positioning the hotels in an environment of pre-eminent luxury, the website increases their visibility. Hoteliers benefit from the promotional savvy of world-renowned internet marketing experts and the industry’s most powerful hotel e-commerce technology,” explains Jean Louis Boss.
Collection-Hotels.com is the newest addition to FastBooking’s exclusive network of travel websites that promote its clients’ hotels including FastBooking.com, Only-Recommended-Hotels.com. Over one million unique travellers every month visit FastBooking portals for their hotel reservations. FastBooking also owns and operates over 50 hotel booking websites dedicated to specific destinations such as London, Milan, Singapore and Paris.
Reference: http://www.hotelsmag.com/article/CA6705406.html?industryid=47564
FastBooking, a leading provider of advanced Internet booking systems and e-marketing services for the hospitality industry, announces the launch of Collection-Hotels.com, an exciting new booking website for luxury hotel properties.
Featuring only 4- and 5-star luxury establishments, Collection-Hotels.com debuts with a unique selection of hotels located in the world's most sought-after locations. Guests staying at these properties will experience breathtaking environments, fine gourmet dining, luxurious spas, and spectacular golf courses.
Each hotel is illustrated with up to 50 sumptuous photos and presentation videos produced with Steadycam technology.
“The quality of the selected hotels, the richness of the site’s content and, of course, a direct link to each hotel’s official website, are key resources contributing to the promotion of each establishment, “says Jean Louis Boss, FastBooking Vice President of Marketing.
Visitors to Collection-Hotels.com will find the most recent and comprehensive list of special offers, packages, tariffs and room availability for each hotel. Unique to FastBooking, and like all the company’s hotel booking websites, Collection-Hotels provides a direct link to each hotel’s official website making it easy for visitors to reserve their stay directly with the hotel of their choice.
Jean Louis Boss notes that “the design of the website is resolutely contemporary. Guests can quickly and easily find what they are looking for. Whether its hotel amenities, location, images, pricing and offers, visitors want to be assured that the hotel meets their demands.”
Visitors to Collection-Hotels will find the best available rates for the hotels of their choice because offers are configured by the hotels on their official websites. The booking technology behind Collection-Hotels is the same as and directly linked to the technology our client hotels use. The systems exchange information in real-time so visitors access the most up-to-date information.
Whether visitors opt to book on a hotel’s official site or via the Collection-Hotels site, the FastBooking Engine facilitates their experience through a rapid and easy-to-understand interface and access to each hotel’s complete offering.
For hoteliers, the FastBooking Engine allows them to promote their entire range of services, incorporate special offers and promotions, easily manage cancellations and modifications as well as making reservation tracking and reporting a breeze.
“In addition to positioning the hotels in an environment of pre-eminent luxury, the website increases their visibility. Hoteliers benefit from the promotional savvy of world-renowned internet marketing experts and the industry’s most powerful hotel e-commerce technology,” explains Jean Louis Boss.
Collection-Hotels.com is the newest addition to FastBooking’s exclusive network of travel websites that promote its clients’ hotels including FastBooking.com, Only-Recommended-Hotels.com. Over one million unique travellers every month visit FastBooking portals for their hotel reservations. FastBooking also owns and operates over 50 hotel booking websites dedicated to specific destinations such as London, Milan, Singapore and Paris.
Reference: http://www.hotelsmag.com/article/CA6705406.html?industryid=47564
Give an example of strategic IT plan
Japan's Largest Hotel Consortium Hires Sabre For Reservations
Japan Rail Hotel Group cites local Tokyo office and Japanese version of CRS as top reasons for switching
Following an extensive search for a new marketing provider with proven success in the Japanese market, the Japan Rail (JR) Hotel Group has announced it will migrate its properties to Sabre Hospitality Solutions’ SynXis Central Reservation System (CRS).
One of the largest hotel consortiums in Japan, JR Hotel Group is comprised of 61 properties all near rail stations in key gateway cities throughout Japan. The group will rely on Sabre Hospitality Solutions for their online merchandising, including reservations made through its own website, online travel agents, and all four of the major Global Distribution Systems (GDSs). JR Hotel Group will also take advantage of the Japanese language control center and will be supported through Sabre Hospitality Solutions’ Tokyo office.
The JR Hotel Group was looking for a total, seamless solution for all of its online distribution and marketing needs. Additionally, they wanted local support from a global provider to help improve their online merchandising opportunities and more effectively carry out their rate strategy. Part of JR Hotel Group, JR West – Granvia Hotels, switched successfully to the SynXis CRS last year. Granvia Hotels’ smooth transition and improved business operations prompted the JR consortium to turn to Sabre Hospitality Solutions to help improve their operations and revenue generation.
“In the last few years SynXis has clearly established itself as the leader in online marketing for hospitality groups in Asia, and through Granvia we have been able to see why,” said Ken Yamaguchi, secretary of JR Hotel Group. “Their proven expertise, local support in the Asia Pacific region, and the fact that their control center and booking engine are available in Japanese, made it a clear-cut choice to switch to them as our distribution partner.”
SynXis is a key component of Sabre Hospitality Solutions, recently established to meet hoteliers’ need for a comprehensive distribution, marketing, and technology solution. The new hospitality group enables SynXis customers to leverage the expertise and support of all of Sabre’s hospitality businesses.
Adds Yamaguchi: “The investment that Sabre continues to make in hospitality was a strong indicator to us that this is a company who is committed to helping its customers grow.”
“The Japan Rail Hotel Group is a strong name consistent with quality in Japan, making them an important win for us in the region,” said Yasaka Tazawa, country manager for SynXis Japan. “Japan Rail’s choice of SynXis as their marketing provider is a testament to the strong foothold that Sabre Hospitality Solutions has been establishing in the growing Asian Pacific market. Our investment in the region has been met with an extremely positive response from hoteliers in Japan."
Reference : http://www.hotelsmag.com/article/CA6708070.html?industryid=47564
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